This column helps to help you identify the needs of your customers. This column helps to identify and take note of your key customers. The main goal of all commercial enterprises is to attract customers or clients and make them purchase what they have on sale. CUSTOMERĪ customer is someone or another company that receives, consumes or shops from your available product or service and can choose between different goods and suppliers. This column helps businesses to identify and visualize the bodies that can help them advance in the market relevant to their industry, this may include various forms of assistance to support activities that help your business to move forward and compete in the relevant markets. That is the best way to be informed on how the innovation work in real market conditions, without taking the bad risk of a national or global rollout. This column helps to identify the important activities that need practice before rollout, for example when a company specialized in consumer product wants to know how their product or new marketing campaign will perform, they do not only rely on surveys, they go directly to test markets. This is why this column is important in the business model canvas as you can note the best possible bodies your business can cooperate with in order to innovate. To develop and implement the ideas to innovate, you need to work together with co-operators, sharing knowledge to aid the process of development of the best possible products. CO-OPERATORS FOR INNOVATIONįor a business to be deemed relevant, and for it to maintain its relevance, the business’s needs to innovate cannot be overemphasized. This column is useful for noting down those ideas you have that can help develop your business.

Idea generation means coming up with concrete or visual ideas. Without ideas, there will be very little or nothing to execute, generating new ideas is important for making any kind of improvement.

The Business Model Zen Canvas is a great way of mapping out ideas, allowing it to be properly understood, experimented and developed. Try out Canvanizer 2.0! More about the Business Model Zen Canvas

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